Alex Forrest: Well, what am I supposed to do? You won't answer my calls, you change your number. I mean, I'm not gonna be ignored, Dan!
—Fatal Attraction (1987)
-----------------------------------
(Warning: this one is kind of long.)
At six-foot-one and over 250 pounds, I may not look like much, but I'm wiry.
OK, let's face it. I'm not exactly tough to spot. So I don't really get it when I'm in a store where helping the customer is not only desired (which would be all of them), but in some cases absolutely necessary. Specifically, I'm talking about the Petco store on Route 40, just outside the Beltway near the Golden Ring area.
As some of you may recall, I have a fish tank that I got shortly after moving to Parkville. These things aren't exactly plug & play; you have to take care of the stuff INSIDE the tank after it's set up. So a few weeks ago, just before Spring Break, I went to this particular Petco to pick up some supplies (vacation feeders, extra dog food for the people watching Keiko, etc). I also still have a problem with the snails, so I was hoping to get some advice there.
Into the store I go, and I'm hovering over the fish food shelves first. I locate what I want, but now I have to find out about the snails. I look around...nobody. I decide to wait a couple of minutes. Nothing.
As it happens, there's a button on a post nearby that you can push if you need assistance. I push it, to no apparent effect.
At least ten minutes go by and absolutely nobody has acknowledged my presence in the store, never mind offered me assistance. For all they know, I could be buying feeder goldfish; I could be buying one of those hundred-dollar marine fish (god DAMN but I want a salt tank). Or I could be a shoplifter. It would have been easy enough; I was wearing my barn coat from Bean. Look at those big honkin' pockets. I could have walked out with half the store and it woudn't have shown on me. But that's not the way I fly. And I'll tell you what: I had a four-dollar bit of vacation food in my hand, but I usually buy other crap for the tank even though I'm about to go on vacation: plants, extra filter media, whatever. This time, I put the food back and left the store. PetSmart got the sale of the fish food AND the dog food that day. (I was still a little too irritated with Petco to buy the other crap for the tank.)
Shortly after the break, I was back in the Petco because, hey, everyone has an off day. There was a sale on some fish I wanted and I was running low on the fishes' regular food. So this time I'm actually in the market to spend some money, and not just the usual food-plus-an-impulse-purchase. This time around I go to the aquatics department, pick up a canister of food, and walk over to the tanks to see the fish that are on sale, plus whatever else might catch my eye. I'm alone at first, but not for long. An employee comes into the area. She's making notes on a clipboard, she's looking into assorted tanks, she's working over by the sink area, etc. etc. etc., but she's not talking to me. She's not said "hi", not asked if I need anything, not nothing. I'm the ONE person in her immediate area, standing expectantly before the fish tanks, with fish food in one hand. Hmmmmm...what could I possibly be there for? AGAIN a full ten minutes goes by (this time I actually timed it). Again I put the food back and went out empty-handed. Time was short, so I picked up the fish food at the Wal-Mart a couple of hundred yards away.
That's right: I bought pet supplies at Wal-Mart.
Now, if you've been with me awhile you might recall that I had some bad customer experiences with McDonald's, and I chronicled the experience and how they handled it. (If you follow that link, be sure to read the two post that come after that one.) I decided to do the same with Petco. After all, this is two sales they lost because of nonexistent customer service.
I went to Petco's website and found the "contact us" link. From there, there is a "Petco store feedback" link, so I followed that. I filled out my contact information, identified the specific store, and then I got to a space that asked if I'd spoken to a store associate.
Son of a bitch. I clicked "no" and moved into the "comments/questions" section. I had 1500 characters to work with, so here's what I came up with:
My job isn't for me to speak to store associates; THEIR job is to speak to ME. Unfortunately this hasn't been the case for my last two visits. I have a dog, a cat and some fish, so there are plenty of supplies I can pick up at Petco. However, when I go to the aquatics department it's either unstaffed, or the people who are there don't acknowledge me or offer assistance.
This is NOT a case of me waiting for thirty seconds. On both occasions I've been there for well over ten minutes without anyone even speaking to me. As a result I've left the store empty-handed and gone elsewhere.
Coincidentally, the day after my most recent visit I received a 10% coupon in the mail. I have to think long and hard about whether it's worth a small discount to go back to a store where the staff basically ignores me.
From what I read in the news, this is a rather challenging time to be in the retail business; it's therefore interesting to me that the people in your store are so confident in the economy that they don't feel a need to assist customers.
Incidentally: I've worked in retail before and I know at least as well as you do how much a simple "Hi, can I help you find anything?" can reduce shrinkage in any given store. I was wearing a barn coat with large pockets and could easily have departed with a lot of merchandise undetected. However, theft wasn't the point of my trip. But neither was it going in, only to leave without purchasing anything.
Thanks for your attention.
That was on a Friday. On Sunday I got this response:
Dear Claude,
Thank you for contacting PETCO regarding your concern with our store at 8640 Pulaski Highway, Suite 104. We are sorry to hear about your past experiences with not being able to find assistance.
At PETCO, we strive to offer the highest level of service to all our customers. I am very sorry to hear that our associates did not offer you assistance when you were waiting in the aquatics department. I want to ensure that our customers leave our PETCO stores satisfied, and as such, I will be addressing your concern with the General Manager of the store so that next time your experience will be more pleasant and complete.
Please know that we care about our customers and what they think of us. By letting us know when we fall short of your expectations, we have the opportunity to address your concerns and to be better prepared to meet your expectations in the future. If we can be any further assistance, please feel free to reply to this email or call PETCO Customer Relations directly at 1-888-824-7257.
Sincerely,
Megan K.
Customer Relations Coordinator
In my head this was a pretty standard, canned response. (Look again at how McDonald's responded.) But what the heck, I figured. I'll give them the benefit of the doubt. Megan K's email came to me on April 20. On Wednesday (April 30) I gave it one more shot. This was my follow-up email to Megan this evening:
Dear Megan K,
I'm afraid that your discussion with the General Manager of the store had no effect whatsoever. I returned to the store on April 30, again with the expectation of purchasing fish and some supplies for my tank. Again, despite there being someone in the aquatics department, I was not acknowledged, nor was I offered any assistance. At this point I don't think anyone would have attempted to interact with me unless I took it upon myself to treat the aquatics department as a self-service station and tried to retrieve my own fish.
Let me stress that on none of my visits was the store especially busy. The gentleman in the department did help another customer, but it was only after they went after him to get some help. I'm not the sort of person who has a huge sense of entitlement, but I do want to feel as though the fact that I had a choice, and I chose to go to Petco, means something to them. Obviously this is not the feeling I get when I'm in that store.
Since I don't have a receipt from the store (because again I wound up leaving empty-handed), I'll just mention that by way of demonstrating that I was there, someone may remember finding a container of fish food on an endcap among hamster cages, which is where I left it as I departed. If they check the front door recording, they will see me and an eight-year-old redheaded girl, sometime between 7:30 and 7:45, exiting through the entrance and stopping to wave goodbye to the camera.
Thank you for your earlier reply and your attempts to improve my experience. I'm sorry that they appear not to have been very successful.
Sincerely,
Claude
As with McDonald's, I'm not looking for freebies here (McD's gave me coupons for free meals but they went unused because that wasn't the point) because that's not what I want. What I want is for people to understand that there are folks out there who are going to vote with their feet, and their wallets, when a store's employees aren't doing their jobs, and that this isn't exactly the best economy to screw around with that sort of thing.
I've always said that there's really no such thing as a crappy job. You want to flip burgers? Flip burgers, but strive to be great at flipping burgers. I've paid those dues. I've worked in jobs that some would consider menial or unattractive, and each time I tried to do a decent job of it. This doesn't mean that I didn't put in some time slacking off, but when I was asked to make a Whopper with no mayo and extra tomato, that's exactly what came out. I don't think I ever had to do a re-make when I was at Burger King, and the biggest complaint about my work was that I used too much bleach to clean the shake machine. When I worked as a manager at Record World, I had to reprimand people for not being helpful to customers. Even when the customer doesn't get precisely what they asked for, they knew that the floor staff at least tried. Are people really that honest-to-god comfortable in their jobs nowadays that they don't feel the need for customers in their stores?
If I hear from Megan again I'll share it with you. Stay tuned.